California Community Colleges - Spanish
I Can Afford College Telenovelas
Many Latino students find it challenging to express the value of education to their families while countering various myths and fears related to college. To engage this audience, an original and captivating Spanish-language telenovela series, "El Gran Sueño de María Esperanza” (“María Esperanza’s Big Dream"), was created.
The series was featured on icanaffordcollege.com and had a dedicated YouTube channel, guiding viewers to Spanish-language resources for more information.
Love cliffhangers? High-stakes drama?
The story follows María Esperanza and Carlos Alberto, two aspiring college students navigating financial aid, deadlines, and family expectations to pursue higher education.
Impact:
Over 459,000 YouTube views
271% increase in website traffic to the icanaffordcollege.com
