California Community Colleges
“Hello College” Web Series
As part of the I Can Afford College campaign, a YouTube series called Hello College, It’s Me, Lupita! was created to help Latinx students navigate financial aid and college opportunities in a fresh and relatable way.
Taking the drama out of financial aid
Lupita, a first-generation college student with aspirations to study graphic design, shares authentic insights about college and financial aid through engaging Spanglish-style content similar to popular YouTube influencers.
Like the teen and young adult YouTube channel hosts who have gained millions of followers. Lupita discusses her life, friends, and family while providing advice on financing college with the financial aid available at icanaffordcollege.com through these interactions.
The campaign consisted of six YouTube webisodes with geo-targeted digital ads on Instagram, Facebook, and Snapchat, effectively reaching Latinx communities. In just three weeks, the first two episodes hit 1.5 million views!