California Community Colleges
ICanimation
The I Can Afford College campaign for California Community Colleges empowers students with vital financial aid information, driving them to icanaffordcollege.com. The approach? Inspire and energize. We highlighted how financial aid covers essentials like books, supplies—even rent—while showcasing community colleges as a launchpad for future success.
Bringing the benefits to life
A music-driven spot was created that blended real campus scenes with vibrant animation, ensuring that every element clearly conveyed the benefits of financial aid.
Various music genres were explored and tested before crafting a custom song that was not only uplifting and informative but also irresistibly catchy. The result was a campaign that effectively promoted financial aid to life.
This dynamic campaign featured an engaging 60-second commercial, compelling radio spots, and hundreds of vibrant digital banners and captivating social media ads.
