Sacramento Regional Transit Authority
Find Your Line
SacRT isn’t just a way to get from point A to B—it’s a connection to the moments that matter. This campaign puts real riders at the center, highlighting their reasons for taking light rail and what it connects them to.
SacRT: Connecting You to What Matters
For some, it’s about skipping the stress of traffic and arriving at work focused. For others, it’s the freedom to meet up with friends, explore downtown, or enjoy a moment to themselves. With SacRT, your time is yours—no traffic, no parking hassles, just a seamless journey to your destination.
With tight budgets, a minimalist and clean aesthetic was adopted—a subtle yet powerful way to emphasize safety and cleanliness. Featuring a diverse cast, the campaign resonated with various target audiences. The campaign included four TV spots, along with outdoor, print, and digital banners, maximizing reach and impact.
