Arden Fair
“Happy Hunting” Campaign
With fierce competition from established and emerging shopping centers, Arden Fair needed a bold campaign to maintain its status as Sacramento’s premier shopping destination.
Enter Happy Hunting, a campaign built on the insight that for women, shopping is the ultimate hunt. Whether tracking down the perfect heels or the dream denim, Arden Fair was positioned as the place to start the chase.
Illustrated fashionistas prowled for Prada and hunted high fashion, with playful visuals—butterfly nets capturing gift cards, fishing lines hooking designer sunglasses—bringing the thrill of the hunt to life. With 165+ specialty shops and Sacramento’s only Nordstrom, Arden Fair was every style-seeker’s dream destination.
The campaign seamlessly blended branding and promotional messaging, including the highly anticipated launch of the Arden Fair Gift Card program. Executed across out-of-home, web, print, collateral, and radio, the campaign drove foot traffic, increased market share, and earned top industry recognition, winning the Delta Award (Best of Show) at the AAF Sacramento ADDY Awards.
