Sacramento Opera
You Get Opera
Opera isn’t just for the elite—it’s for everyone. Even if you don’t know the language, you feel the emotions. This campaign brings opera out of the past and into the lives of first-time audiences by making it relatable, thrilling, and impossible to ignore. By leaning into pop culture touchpoints—think American Idol vocal showdowns, The Sopranos-level backstabbing, and HBO-worthy scandal—we informed audiences that opera isn’t outdated. It’s timeless.
Bringing Opera to the People:
Performance Posters – Eye-catching, dramatic visuals were placed in coffee shops and galleries around midtown Sacramento, inviting opera newcomers to take the plunge.
Direct Mail Campaign – A beautifully designed piece that unfolded into a poster, showcasing the campaign while doubling as a performance calendar.
Second Saturday Pop-Up – A community-driven event featuring live performances, take-home goodies, a raffle, and limited-edition “Mess with a Diva & Get the Horns” t-shirts.
Unexpected Performances – Opera moments staged in local venues like The Crest, proving that opera belongs everywhere, not just on a grand stage
