Associate Degree for Transfer
Path to Your Dream Future
The Associate Degree for Transfer (ADT) program is a life-changing opportunity, offering a streamlined, affordable path to a four-year degree. But for many students, the process felt overwhelming. Our challenge? Make it clear, engaging, and inspiring.
The Concept
The transfer process is reimagined as an exciting, game-inspired journey—a clear, step-by-step path to success and introduced a dynamic cast of student characters, each on their own journey toward success. Designed with a bold, game-like aesthetic, these characters made the process feel fun, relatable, and achievable. Whether unlocking new opportunities, leveling up their education, or reaching the finish line, they showed students that their ideal future was within reach.
This energetic and visually compelling campaign turned confusion into confidence, giving students the roadmap to success and proving that their dream future starts here and now.
